Pamela Anderson certainly hasn't been known for her intelligence. Luckily she has just worked out that her Ugg Boots that she has made famous are actually made from sheep skin and wool! WOW! And because she against animal cruelty (she thought they were shaved kindly), she has ditched them. Read the article
Strangly enough, at the same time she is promoting a synthetic Ugg Boot where no animals were harmed. And of course synthetic things are good for the environment...
You see this with companies trying to change mid-course on what they believe in. "We aren't fastfood, we are a health company". "Coal Company - We are a green".
The public aren't stupid. Their memories are good. Right from day 1, work out what you stand for. You can change marketing messages, but you can never change what you stand for in the eyes of the public. Don't jump on the bandwagon because everyone else is and you can make a quick buck. People see through that and will destroy all reputation.
Now, back to Pamela Anderson's reputation...
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